Novák Plumbing
A website for a tradesman with a single goal: to get a customer in trouble to call. A “Call” button everywhere, a 24/7 emergency line and prices you know in advance.
This is a demo project: Instalatérství Novák (Novák Plumbing) is a fictional plumber from Prague I use to show how I build this kind of website. Not a real client. The demo itself is in Czech.
When water is pouring out, the customer does not read. They want to call, now.
A model situation I see most often with tradesmen: someone with a burst pipe is stressed and looking for a person who will come right now. The decision takes a few seconds, and it comes down to trust. So the website has to do one thing: put the contact one click away and convince them that this tradesman can be trusted.
Call with one click, at night and at weekends too.
Build trust: fixed prices, clean work, a proper invoice.
Clear prices up front, no “price on request”.
The decisions that make the difference.
Phone first
A big “Call” button is visible everywhere, even while scrolling. One tap to call, no searching.
24/7 emergency line
It is clear at a glance that he comes out at weekends and at night. Exactly when people are looking for a plumber.
Prices with nothing hidden
Fixed prices up front and a calculator: three clicks and the customer knows roughly what the repair will cost before picking up the phone.
Trust at first sight
Photos of finished jobs, the tradesman’s face, reviews and a proper invoice: proof that this plumber can be trusted.
Everything that brings the tradesman closer to a call.
No fluff, only the elements that lead to a call and make the customer choose him.
Try it live (in Czech)- A big “Call” button on every screen
- 24/7 emergency line
- No-obligation enquiry form
- Overview of services: water, heating, bathrooms
- Price list with fixed prices up front
- Price estimate calculator (what, where, when)
- Gallery of finished jobs with lightbox
- Enquiry with a photo of the fault
- FAQ, reviews and service area
A website that turns a visit
into a phone call.
The benefits describe what the site makes possible. I will add specific numbers once it runs for a real tradesman.
Want a similar website
for your trade or service?
Write me a few sentences about your business and I will suggest a solution tailored to you. The first consultation is free and there is no obligation.