Case study · real client

Kruh podpory

A website for Dr Petr Kopečný, a counsellor and coach from Brno who helps people with decisions and change, develops thinking and learning, and supports schools and teams. A calm site with no sales pitch that Petr runs himself.

Field: Counselling & coaching Type: Multi-page website with admin Real client · live since September 2026
The brief

Three fields, two kinds of clients and no selling.

Petr combines counselling, developing thinking and learning, and coaching. Parents, teachers and managers come to him, and so do schools and teams. He wanted a site that feels calm and human, uses his own texts word for word and can be edited without a developer.

Goal 1

Send individuals and organisations to the right place, fast.

Goal 2

Build trust through calm and clarity, not slogans.

Goal 3

Let Petr manage texts, articles and photos himself.

How I solved it

Decisions that make the difference.

A signpost right below the intro

For individuals, or for organisations and teams. Each group has its own page covering what they can come to Petr with, plus its own questions and answers.

A calm look taken from the logo

The circle from Petr’s logo runs through the whole site, and three colours tell counselling, development and coaching apart. Plenty of space, no pop-ups.

Clear prices and a free first step

A price list with session lengths, payment and cancellation terms. Anyone unsure where to start can book a short free intro call online.

A custom admin

Petr logs in and can rewrite any text on the site, publish a new article, upload an image and read messages from the contact form.

What the site does

A website the client can look after himself.

From the first impression to a message from the form. And when Petr wants to change something, he doesn’t need to ask anyone.

See the website
  • Pages for individuals and for organisations and teams
  • Price list with a free intro call
  • An Inspiration section with articles
  • FAQs on the service and pricing pages
  • Contact form, messages go to email and the admin
  • Admin: texts, articles, images and messages
  • Its own domain, kruhpodpory.cz
Review

What Petr says

I can wholeheartedly recommend working with Jakub Simon. I especially appreciate the quick and pleasant communication, the professional approach and his ability to understand what look and atmosphere the website should have. I came with a fairly specific idea of the content and structure, and Jakub turned it into a functional, visually clean website very well. He also responded very helpfully and quickly to comments and changes along the way. I am very satisfied with the result and with the whole collaboration. Thank you!
Petr Kopečný · Kruh podpory · review on Google (translated from Czech)

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